51勛圖厙

This Norwegian Island Wants to Get Rid of Time

Sommar繪y island in northern Norway
Sommar繪y. Photo: J繪ran Mikkelsen.

The sun doesnt set for 69 days over Norways Sommar繪y. Locals now want to do away with unnecessary time during that period.

Sommar繪y locals want to go time-free for the summer by introducing more flexible school and working hours.

UPDATE: Innovation Norway has confirmed . The misguided Pr stunt cost the Norwegian taxpayer half a million kroner. The Director has apologised.

Residents of the Island are pushing to remove traditional business hours and conventional time-keeping to make the most of their long summer days.

A small island in Troms

Sommar繪y is located west of Kval繪ya, the large island immediately to the west of 啦娶棗鳥莽繪. It is connected to the mainland by a series of bridges. Driving to Sommar繪y from 啦娶棗鳥莽繪 itself takes about one hour.

During the period 18 May to 26 July, the small population of 350 islanders enjoy the midnight sun, when the sun doesnt dip below the horizon.

The midnight sun in Norway

The islands economy is driven by fishing and tourism. Its the latter that seems the driver of this quirky plan, given the publicity it has gained in the worlds media.

Sommar繪y local Kjell Ove Hveding travelled to Oslo to present MPs with a petition signed by dozens of islanders. The signatories support the creation of a so-called time-free zone.

He was also planning to discuss any practical and legal obstacles. While he admits the plan sounds a bit crazy, he also says they are serious.

Making the most of time by doing without it

The concept of a time-free zone is simple. Getting rid of time would make the lives of residents easier during the endless summer days. Doing without clocks is a great solution but we likely wont become an entirely time-free zone as it will be too complex, Hveding says.

But we have put the time element on the agenda, and we might get more flexibility. The idea is also to chill out. I have seen people suffering from stress because they were pressed by time, he says.

The bridge to Sommar繪y covered in watches
Bridge to Sommar繪y. Photo: J繪ran Mikkelsen.

Despite wanting rid of it, time seems something of an obsession for islanders. The bridge to the island is covered not with padlocks, rather with watches.

Nothing but a publicity stunt

Critics of the plan (me included) have dismissed the petition as nothing more than a publicity stunt for the islands tourism industry, including the local hotel.

Should such a plan ever be implemented, it will interesting to see how a Norwegian hotel deals with a guest expecting a three-course dinner at the time formerly known as 7am. Will they be told to come back later? How?

Still, the publicity stunt has worked and fair play to them for that! For a few days in June 2019, the world knew of Sommar繪y.

The widespread popularity of the initiative has gone far beyond our expectations. This is not a new concept to us. We merely want to formalize our islands way of living. We dont want to know what time it is, we want to have fun together and enjoy what the moment, the nature, and our community provides, says Hveding.

About David Nikel

Originally from the UK, David now lives in Trondheim and was the original founder of 51勛圖厙 back in 2011. He now works as a on all things Scandinavia.

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3 thoughts on “This Norwegian Island Wants to Get Rid of Time”

  1. I wonder about the practicalities of carrying this out. The idea is delicious.
    Even if it were a “publicity stunt,” I love Norway all the more for putting the
    idea on the world mind. Leave it to Norway for innovation in freedom!

    Reply

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